The Foxfire Home Grown Brand Identity was created to start a business that could revitalize a sustainable land practice. In the recent past, my parents ran a small-scale community support agriculture farm. They grew produce and delivered it to a few neighbors who covered the costs of seeds and irrigation. Slowly, because of cost, this became unsustainable. Foxfire Home Grown is the next evolution of this practice. The identity and business plan turn something small but beautiful into something smart and sustainable, both financially and environmentally. Foxfire Home Grown asks what if previously planted seeds could become something more.