MD+I Semester Zero

Graphic Design/ Illustration

Semester Zero exists in the space between near and far

Semester Zero is a project completed for the Masters in Design and Innovation program at the University of Wisconsin. The book aims to connect accepted Masters students to the University, the land, and the MD+I. To bridge the distance between near and far. The design of this book included work on activities, the completed layout, and a guiding identity for the book and the program moving forward. 

The identity solution I came up with was nicknamed “lunar light”, inspired by the distance that the light of the Moon travels. Bringing the forests and wetlands of Southern Wisconsin to life. Each animal featured in the illustration is native to Wisconsin and part of its land memory. Each symbol used represents a different facet of the MD+I ethos. All of this comes together in the final Semester Zero accepted students' book.

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